Absolut Peppar was launched in 1986, seven years after Absolut Vodka. Being the first flavored vodka in the family: why pepper? Since vodka and pepper is the main ingredients in a Bloody Mary, it seemed like a good idea to make things easier for the many Bloody Mary bars popping up in Boston, New York and elsewhere at the time. The idea soon turned out as intended, both for bartenders and for all the weekend brunch fans looking to impress friends with an easy-to-make, perfect to pair Bloody Mary. Absolut Peppar has a distinct character of green bell, chili and jalapeno pepper – hot and spicy, yet enjoyable. 40%
